the lockdown statement, in minutes
"Precautionary lockdown. All students and staff accounted for and safe." Cass drafts the first statement with the 30-minute update commitment and routes calls away from school staff so they can work.
for school districts
the hardest audience is parents.
District communicators answer to the most anxious audience in public service. Cass drafts the lockdown statement with parent-level clarity, runs reunification messaging by the book, and keeps the everyday family updates flowing.
she knows the shape of your incidents.
lockdown or active threat
reunification
bus crash
weather closure
These aren't marketing categories — they're the scenario knowledge Cass actually runs on when your agency sets up as school districts.
reunification by the book
Family-information messaging that directs parents to the official reunification center and keeps names, conditions, and counts out of public posts — the discipline that protects kids and families.
no student names. ever.
Cass works from role descriptions by design — a student, a staff member — and never propagates identifying details into a draft, even when they're pasted in.
closures and the everyday
Weather closures across every channel at once, plus the everyday work: teacher-of-the-year posts, first-day reminders, board-meeting notices, in the tone your community expects.
every message logged
When parents and the board ask what was sent and when, the timestamped record already exists — every release logged, retained, and never silently purged.
one incident, one screen.
2-Alarm Apartment Fire — Harbor Blvd
active incidentop period 75:56:34
cass
Good evening — you're hour 75 into this one. No public update in 70h 41m. Where I'd go next: push the next one.
3 ready2 released0 media
next steps
No public update in 70h 41m — push the next one before the info vacuum opens
3 drafts ready to review & release
19 doctrine checklist steps to go
Hey Cass
draft a statement · ask anything
Incident info
scene map · 2 on roster
overviewcassstatementslog
2-Alarm Apartment Fire — Harbor Blvd
active incidentop period 75:56:34
statements · ready to release
public statement
Riverbend Fire Rescue is responding to a 2-alarm apartment fire on Harbor Boulevard.
Two residents have been displaced — no injuries reported.
The building is being assessed for structural safety. Cause is under investigation.
Avoid the area if possible to keep access open for emergency crews.
mark releasedIC sign-off required
up next · WEA alert
Avoid Harbor Blvd btwn 3rd–7th. Fire activity. Use Bay Ave.
58/90 · both lengths drafted
overviewcassstatementslog
2-Alarm Apartment Fire — Harbor Blvd
active incidentop period 75:56:34
activity log · feeds your ICS-214
09:12Hold statement released — public
09:40Briefed IC — next update 10:00
09:52Media staging set up on Harbor & 5th
10:04Social post published — road closure
10:31Media inquiry received — Channel 7
10:48Press release drafted — pending IC
11:02IC sign-off — press release
11:05Press release released — public
every action time-stamped — the 214 and the after-action write themselves
overviewcassstatementslog
what school districts asks us.
Can Cass handle a lockdown or active-threat situation?
Cass drafts the messaging fast and by doctrine — precautionary language, accounted-for-and-safe, a firm next-update commitment — while decisions stay with law enforcement and district leadership. For live incidents, she's the drafting partner, never the decision-maker.
How does Cass protect student privacy?
No student PII is stored, and drafts are written from role descriptions — names pasted into a request don't propagate into the messaging. The after-action record is written for the public record.
We're a small district with no PIO. Does this still fit?
That's exactly who Cass is for — the communications hat that got handed to someone on the way out the door. The doctrine is built in, so you don't have to have been to PIO school to sound like you have.
you've been the only PIO long enough.
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