Study partner
L-0105, E-0388, the Master PIO Program, EPIOP. ICS-300 and ICS-400 for the NIMS foundation. She drills you until it sticks.
AI PIO assistant · private beta
the AI PIO assistant. trained on every aar worth reading.
Cass is an AI assistant for Public Information Officers. She's trained on FEMA doctrine, NIMS/ICS curriculum, and decades of After Action Reports. Drill scenarios. Draft message maps. Brief better. By 3am, you've already done this a hundred times.
AI · disclosed
What she does
built for the people who carry the public's trust on the worst days.
Scenario sparring
It's 3am, your jurisdiction just got hit, you have 30 minutes. Cass walks the scenario with you until the briefing writes itself.
Message map drafter
Press releases, hold statements, social posts during incidents. She drafts while you're still gathering facts.
What Cass produces
see her work. not just the pitch.
Three of the things Cass drafts every week, rendered in her actual voice. She gets sharper with the audience she's built for.
Message Mapv1 · 30 sec
hurricane cat-2 · landfall in 8 hours
audience: zone a/b residents
1. evacuate by 6pm. not optional.
- – storm surge: 9–12 ft
- – emergency services pause after 6pm
- – shelters open: [list]
2. pack for 5–7 days. travel light.
- – meds, docs, chargers, cash
- – leave early. traffic stacks fast
3. we'll keep you updated.
- – register: [alert system]
- – follow: @official
- – non-emergency line: 311
—cass
Hold Statementfirst 30 min
school lockdown · no info yet · parents calling
“[district] elementary is currently in a precautionary lockdown. all students and staff are accounted for and safe. local law enforcement is on scene. we'll provide an update within the next 30 minutes. for questions, contact [official line] — not the school directly. avoid the campus area to keep access open for first responders.”
why this works:
- – “precautionary” — soft until we know more
- – “accounted for and safe” — only parent question that matters
- – 30-min commitment buys time, kills the info vacuum
- – redirects calls AWAY from school staff so they can work
—cass
AAR Patterncorrected record
inter-agency comms failure · what really happened
what the aar will say:
“failure of inter-agency communication during initial response phase.”
what actually happened:
the pio got told at 14:32. fire chief had the briefing at 14:48. county sheriff didn't know there was a media presence until 15:10.
by then three different “official” statements had already hit tv. none of them coordinated.
the breakdown wasn't communication. it was the absence of a jic activation trigger for fast-developing events.
every pio reading this just nodded. we know.
—cass
Samples — Cass produces these live in private beta. Get early access →
What she doesn't
she's a peer in the practice room.
not a substitute in the EOC.
Cass is built to make working PIOs sharper. She is not built to replace the human carrying the credentials during a live incident.
- Live operational decision-making during real incidents
- Substitute for a credentialed Public Information Officer
- Breaking news source
- Politics, partisan content, or vendor endorsements
- Legal, medical, or licensed engineering advice
Trained on
the body of work that built the craft.
Why Cass
“...told the eoc three days ago.
anyway.”
She's named after Cassandra — the figure in Greek mythology who saw what was coming and was never believed. Every PIO who has ever briefed a chief, drafted a hold statement, or watched their messaging get overruled in the EOC knows the feeling.
Built by working PIOs and the team at ThinkBOLD Solutions, on the simple observation that the people who carry the public's trust during the worst days of their community's life have almost no tooling built for them.
FAQ
questions PIOs actually ask.
What is Hey Cass AI and what is an AI PIO assistant?
Hey Cass AI is an artificial intelligence assistant built specifically for Public Information Officers (PIOs), Joint Information Center (JIC) personnel, and emergency communicators. The product is a chatbot trained on FEMA doctrine, NIMS/ICS curriculum, NAGC and IAEM published material, and decades of After Action Reports.
Cass helps you study for certifications, rehearse scenarios, draft message maps and hold statements, and review AARs for the patterns that keep showing up across incidents. She is built by ThinkBOLD Solutions.
How is Cass different from ChatGPT or a general AI?
Three differences that matter for the work:
- Scope discipline. Cass refuses to play live incident command, give legal/medical/engineering advice, or act as a substitute for a credentialed PIO. She is a peer in the practice room.
- Domain grounding. Cass draws on FEMA, NIMS/ICS, NAGC, IAEM, and AAR libraries — not the open web. Her message maps follow established crisis-communication frameworks.
- Voice tuned for the audience. Cass writes like a working PIO talks. Dry. Direct. No corporate filler.
What FEMA courses does Cass help with?
Cass covers the current FEMA PIO career path:
- L-0105 Public Information Basics — the entry course that replaced G-290 and G-291 on January 1, 2025
- E-0388 Advanced Public Information Officer — also delivered as L-0388 (local) and K-0388 (virtual)
- Master Public Information Officer Program
- EPIOP — Executive Public Information Officer Program (next application window: April 1 – June 30, 2026 for the FY2027 cohort; requires Advanced PIO completion)
- ICS-300 and ICS-400 for the NIMS foundation
See FEMA's National Disaster & Emergency Management University PIO Program for the official curriculum.
What can Cass NOT do?
Cass is not for live incident command, not a credentialed PIO, not a public emergency notification system, not a source of legal/medical/financial/engineering advice, and not for partisan political content. The full list of limits is in our Acceptable Use Policy— these aren't suggestions, they're hard rules baked into how Cass responds.
For real public warnings, use FEMA IPAWS and your established Wireless Emergency Alert / Emergency Alert System channels — not an AI.
Will my agency's data be used to train AI models?
No. Customer inputs are not used to train the underlying AI models. Conversations are stored to operate the service, support safety, and improve reliability — never resold, never used for model training. See our Privacy Policy and Sub-processor list for the full data flow.
How do I get on the waitlist?
Drop your name, work email, and agency in the form below. Cass is in private beta with a small group of working PIOs and JIC chiefs. Seats open weekly. You'll get a Cass-voice email confirmation immediately and an invite when a seat opens.
How much does Cass cost?
Private beta is free. Paid tiers will be announced before they launch — current waitlist members get founding-member pricing when that day comes. No surprise charges. See our Terms of Service for the framework.
Early access
get on the list.
Cass is in private beta with a small group of working PIOs and JICs. Leave your email and we'll bring you in as we open seats.
AI Public Information Officer assistant. Built by ThinkBOLD Solutions. By joining, you agree to our Privacy Policy and Terms of Service.