alert copy that respects the system
WEA-ready drafts in both the 90 and 360 character lengths, built on FEMA's five elements — and Cass stays out of the IPAWS lane on purpose. Drafting the words is never the decision to alert.
for emergency management
before, during, and after — one tool.
EM communicators live the whole disaster lifecycle. Cass carries preparedness outreach in the blue-sky weeks, doctrine-grounded public information when the storm arrives, and the after-action when it passes.
she knows the shape of your activations.
severe weather
evacuation and sheltering
widespread power or water outage
recovery operations
These aren't marketing categories — they're the scenario knowledge Cass actually runs on when your agency sets up as emergency management.
the JIC-ready paper trail
Statements, SITREPs for command, the self-keeping ICS-214, and press operations — the documentation posture that makes your next state or federal after-action review easier, not harder.
preparedness season is a campaign
Hurricane prep events, sandbag notices, evacuation-zone lookups, awareness observances on a content calendar — the blue-sky work that builds the trust you spend during the event.
language access built into the drafts
Translated drafts arrive flagged for fluent-speaker review, and public drafts prompt for translation, ASL, and accessible-format review before release — modern EM practice, not an afterthought.
she defers to the authorities you defer to
Weather calls stay with the National Weather Service, restoration estimates with utility operators — Cass writes around the same boundaries you manage.
one incident, one screen.
2-Alarm Apartment Fire — Harbor Blvd
active incidentop period 75:56:34
cass
Good evening — you're hour 75 into this one. No public update in 70h 41m. Where I'd go next: push the next one.
3 ready2 released0 media
next steps
No public update in 70h 41m — push the next one before the info vacuum opens
3 drafts ready to review & release
19 doctrine checklist steps to go
Hey Cass
draft a statement · ask anything
Incident info
scene map · 2 on roster
overviewcassstatementslog
2-Alarm Apartment Fire — Harbor Blvd
active incidentop period 75:56:34
statements · ready to release
public statement
Riverbend Fire Rescue is responding to a 2-alarm apartment fire on Harbor Boulevard.
Two residents have been displaced — no injuries reported.
The building is being assessed for structural safety. Cause is under investigation.
Avoid the area if possible to keep access open for emergency crews.
mark releasedIC sign-off required
up next · WEA alert
Avoid Harbor Blvd btwn 3rd–7th. Fire activity. Use Bay Ave.
58/90 · both lengths drafted
overviewcassstatementslog
2-Alarm Apartment Fire — Harbor Blvd
active incidentop period 75:56:34
activity log · feeds your ICS-214
09:12Hold statement released — public
09:40Briefed IC — next update 10:00
09:52Media staging set up on Harbor & 5th
10:04Social post published — road closure
10:31Media inquiry received — Channel 7
10:48Press release drafted — pending IC
11:02IC sign-off — press release
11:05Press release released — public
every action time-stamped — the 214 and the after-action write themselves
overviewcassstatementslog
what emergency management asks us.
Is Hey Cass a public warning system?
No. Cass drafts alert copy and public information, but wireless and broadcast alerting stays with FEMA IPAWS and your WEA/EAS channels. News Alerts reach the journalists on your own media list — press distribution, not public warning.
Does Cass work for a multi-agency activation?
Multi-agency and JIC operations are what the Premium plan is built around, and deployment support already runs in beta. The doctrine grounding is NIMS end to end.
Can Cass help with the after-action?
The AAR drafts itself from the activity you actually logged — what happened, what worked, what to tighten — written for the official record.
you've been the only PIO long enough.
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